• What It Is: Automating cold outreach across multiple channels—email, social media, and SMS—using advanced tools that track and optimize communication.
• Why It’s Important: Increases response rates by meeting prospects on their preferred channels with automated, personalized touchpoints.
• How to Implement: Set up automated sequences using tools like Mailshake or Apollo for emails and HeyReach or Phantombuster for LinkedIn outreach.
• Tools: Mailshake, Apollo, HeyReach, Phantombuster.
• When to Use: For cold outreach and follow-ups at scale.
• Influence/Source: Techniques commonly employed by Justin Welsh for LinkedIn outreach​.