• What It Is: Enhancing your lead information by using AI tools to gather additional data, such as job changes, company updates, and social signals.
• Why It’s Important: Provides deeper insights, allowing for more personalized and targeted outreach, which can improve engagement and conversion.
• How to Implement: Use tools like Apollo, Clay, or ZoomInfo to scrape additional lead details.
• Tools: Clay, Apollo, ZoomInfo, Clearbit.
• When to Use: Ideal for high-touch sales processes where personalization matters.
• Recent Development: Predictive lead scoring based on enriched data.
• Influence/Source: Chase Dimond's advanced email personalization​​.