• What It Is: AI tools generate personalized outreach messages, email sequences, and even sales proposals by analyzing data points about the lead.
  • Why It’s Important: Speeds up content creation and ensures consistency in messaging, reducing manual labor for sales teams.
  • How to Implement: Use tools like Jasper AI or Copy AI to create sales emails, follow-ups, and proposals.
  • Tools: Jasper AI, Copy AI.
  • When to Use: Large-scale email campaigns or cold outreach.
  • Influence/Source: Justin Welsh's guidance on copy-driven outreach​​.